Patrick McFarland, director of marketing at ITS Logistics was recently featured on Cyberly on Freightwaves TV. He had the chance to discuss the changing landscape of marketing in logistics including becoming more involved in hiring and retention in an employee-driven economy, the importance of finding a peer group for professional development, the value of a long-form content marketing strategy to support your sales efforts, and how the marketing plan has shifted as ITS Logistics experiences aggressive growth. Cyberly is Hosted by long-time B2B marketer Blythe Brumleve, and appears live on Freightwaves TV Thursdays at 2pm and is available on major podcast apps.
Watch or listen to the episode here:
https://tv.freightwaves.com/cyberly/videos/cyber-07-01-2021
https://podcasts.apple.com/us/podcast/the-great-resignation-or-new-independence
