FreightWaves
January 3, 2023
By Mary O’Connell and Manny McElroy
Mary O’Connell and Manny McElroy, Sr Vice president of Transportation at ITS Logistics, cover which sales tactics will be key in 2023. Retaining customers is half the battle.
“You have to sell yourself first, because we’re a transportation company. We have trucks, we have trailers, we have warehouses. We have all this stuff. So does thousands of other companies, but what other companies have these employees? How can you connect with that person?” said Manny McElroy, Sr Vice president of Transportation at ITS Logistics.
There has been a lot of companies who have broken contracts with increased rates. In a sense it takes advantage of customers. Availability and being truthful is key to retaining customers.
Watch the full video here.
