The trucking industry likely will see a continued slowdown in driver recruitment efforts as freight demand continues to normalize in 2023.
“I think you’re going to see less money spent on recruiting over the next six months than the first six months of 2022,” Cowen and Co. analyst Jason Seidl said. “Over the last several years, we’ve seen drastic driver wage increases. I might add, well deserved.
“The men and women who deliver freight across our great country have been underpaid and underappreciated, and I think some of that has changed and changed for the better. But I think the magnitude of the rate increases that we saw lessened and then in some cases they may stall for a bit.