E-commerce companies carve out success through a unified approach to omnichannel order management and distribution, along with a focus on demand planning.
E-commerce and retail sales at Caraway, a cookware and home goods company, soared over the past few years. Early in the pandemic, “our brand and space became extremely relevant,” as more consumers prepared meals at home, says Mark Riskowitz, vice president of operations. The growth hasn’t let up; sales for Q4 2022 were expected to at least double that of the same period in 2021.
To help manage its growth, Caraway partnered with third-party logistics provider ITS Logistics, leveraging a “unified approach” that provides an efficient, single source for omnichannel distribution and fulfillment operations. As a result, Caraway has been able to meet a 280% jump in orders between 2021 and 2022.
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