What is Omni Channel Distribution?
In short, omni channel distribution is a strategy where retail, wholesale and ecommerce channels merge together, allowing retailers to offer their products across multiple channels. It refers to the integration between physical stores and online stores. Today’s consumers are accustomed to having the ability to choose when, where and how their orders are fulfilled.
They expect to be able to research, shop and purchase your products across various sales channels to ensure they are getting the best price and item. Today’s consumer is used to being able to order products online for direct delivery, or to be picked up in stores. They are also accustomed to purchasing items are in a store, and then having that product shipped to a different location. In order to meet the demand of today’s shoppers, you need an omni channel distribution services system that integrates well with all of your channels.
The Importance of Omni Channel Supply Chain Management
Omni channel distribution has never been more important for your business, because now your customers expect it. In order to implement this method of distribution, you need solid omni channel supply chain management as a foundation. Your supply chain must extend delivery service across websites, mobile applications, brick and mortar stores, and more. This comes with various requirements that need to be managed separately and carefully.
The key to managing this is having an inventory management system that allows you to manage products in both physical and online stores as centralized inventory, unlike the traditional method of managing those stock levels as two separate silos. A sophisticated warehouse management system with real time inventory visibility and order management is essential to the success of your operation. Additionally, using centralized inventory management will increase the efficiency of your distribution center and save you (and your customers) money.
Omni Channel vs. Ecommerce
Ecommerce fulfillment and omni channel distribution are similar, but they do not refer to the same type of distribution. Purely ecommerce businesses exist only online and do not have any physical stores. Omni channel businesses have both physical retail and online retail components that are managed as one entity. Omni channel ecommerce tends to have an advantage over typical ecommerce because of the greater variety of delivery and pick up options. The flexibility to fulfill orders to this variety of channels is appealing to your customers and can give you the edge over your competitors.
The ITS Logistics Omni Channel Solution
Omni channel distribution is saturating the retail world and the flexibility it provides to consumers is a huge contributor to overall customer satisfaction. Businesses with fast shipping and flexible pick-up and delivery options are taking the lead. At ITS, we know that it can seem challenging to manage the complexities and various service requirements that come with fulfillment to these different channels.
We are here to help, offering several omni channel solutions that are designed to create efficient processes for your business that will keep your customers and your executives happy. We know how to manage the challenges that come with omni channel distribution. Our services include comprehensive warehouse management, inventory control, retail distribution and more, and are designed to ensure consistent visibility and seamlessness for your business.
How to get started
Whether you are looking for a third-party logistics provider to help you transition your current operations to omni channel distribution, or you just want a provider who can efficiently and effectively help you manage your current operations, ITS has a solution for you. Give us a call and we’ll help you find a creative solution for your business today.
Warehousing & Distribution Case Studies
Learn how we’ve tapped our vast partner network to solve logistics problems for clients.