Caraway Sees 280% Order Volume Increase and Expands into Omnichannel Fulfillment
Caraway is a popular brand of non-toxic kitchenware, with a heavy presence in the ecommerce space. Evaluating its continued growth, the company noticed an opportunity to expand into retail partnerships and other markets. Caraway is obsessed with healthy cooking and their customers’ experience. That customer obsession begins with product availability and the perfect order flow. Whether you buy their top-rated cookware direct, or from Williams-Sonoma, Crate and Barrel or Target—it will be delivered quickly to your doorstep. ITS Logistics supports Caraway’s complete omnichannel distribution + fulfillment operation as they expand their retail presence, helping handle a 280% increase in order volume.
Founded in 2018, Caraway emerged quickly as a direct-to-consumer brand and invested heavily in the capacity to fulfill orders for the ecommerce channel. Seeing significant demand, they saw an opportunity to expand their reach into omnichannel markets.
That, however, would require the expansion of their logistics capabilities to deliver to retailers and other destinations.
Caraway needed a partner with the expertise, systems, infrastructure, and technology to support its vision. But it would need more than just a provider engaged in a transactional relationship.
Because of Caraway’s strong commitment to excellence in customer service— providing support throughout fulfillment, post-purchase, and returns—its partner would have to share the same passion and commitment to the satisfaction of every Caraway customer. It would also have to provide the kind of support, both systematically and physically, that could get the job done.