Technology to Meet Today’s Ecommerce Challenges
The ITS Logistics IT Solution Services team produced a seamless, real-time order processing system that provides full end-to-end visibility of customer orders, order status, and lot tracking. This technology stack, customized specifically for Nature’s Bakery, interfaces with:
- A cloud-based order management for direct-to-consumer orders
- The Nature’s Bakery Enterprise Resource Planning system for inventory management and B2B order management
- The ITS warehouse management system for order fulfillment services and distribution services
Additionally, ITS has partnered with SPS Commerce for EDI integration, developing a closed loop solution which guarantees data delivery and processing. This “golden triangle,” created and connected for Nature’s Bakery, provides full traceability of all current and historical orders and same-day shipment of all ecommerce orders. The implementation of this technology has helped create an efficient and integrated supply chain experience for Nature’s Bakery.
Building a Direct Customer Relationship to Offset the Amazon Effect
It might seem like Amazon is the ultimate ecommerce tool, but that’s not always the case for every seller. While it can be an excellent way to get your product out there and can be used with additional ecommerce strategies, using Amazon as the only channel to sell your product can cause you to lose your individual brand and a direct connection with your customers. There are a few reasons your business should move to ecommerce when you’re already a seller on Amazon, like Nature’s Bakery did.
Nature’s Bakery wanted to expand their brand reach and recognition and increase sales within all channels by building a direct relationship with their customers. They felt that, by creating a new website with additional capabilities, they could extend their brand to customers who weren’t being reached on Amazon. Additionally, they wanted to offer ecommerce customers the opportunity to purchase the entire breadth of SKUs that were not available on Amazon. By using both Amazon and their own direct to consumer strategy—they are now able to offer a wider range of products while maintaining and building their brand recognition.