Case Study
Caraway Sees 280% Order Volume Increase and Expands into Omnichannel Fulfillment
Caraway is a popular brand of non-toxic kitchenware, with a heavy presence in the ecommerce space. Evaluating its continued growth, the company noticed an opportunity to expand into retail partnerships and other markets. Caraway is obsessed with healthy cooking and their customers’ experience. That customer obsession begins with product availability and the perfect order flow. Whether you buy their top-rated cookware direct, or from Williams-Sonoma, Crate and Barrel or Target—it will be delivered quickly to your doorstep. ITS Logistics supports Caraway’s complete omnichannel distribution + fulfillment operation as they expand their retail presence, helping handle a 280% increase in order volume.
Challenge
Founded in 2018, Caraway emerged quickly as a direct-to-consumer brand and invested heavily in the capacity to fulfill orders for the ecommerce channel. Seeing significant demand, they saw an opportunity to expand their reach into omnichannel markets.
That, however, would require the expansion of their logistics capabilities to deliver to retailers and other destinations.
Caraway needed a partner with the expertise, systems, infrastructure, and technology to support its vision. But it would need more than just a provider engaged in a transactional relationship.
Because of Caraway’s strong commitment to excellence in customer service— providing support throughout fulfillment, post-purchase, and returns—its partner would have to share the same passion and commitment to the satisfaction of every Caraway customer. It would also have to provide the kind of support, both systematically and physically, that could get the job done.
Solution
Caraway partnered with ITS Logistics as they were launching strictly ecommerce fulfillment. Because of ITS Logistics’ extensive experience in retail distribution and Caraway’s increased order volume, it had positioned itself to further penetrate the retail market, with particular emphasis on building inventory to handle a massive a spike in demand for the holiday season.
Caraway can now take advantage of 3 million square feet of ITS warehouse space, in varied locations, which makes it possible to reach 90 percent of the U.S. population within two days. This satisfies a critical priority given Caraway’s emphasis on local operations.
Caraway has lauded the “unified approach” ITS has made possible, including a single source solution for fulfillment and drayage operations, driving significant savings on demurrage and detention charges and streamlined scheduling.
Mark Riskowitz, vice president of operations for Caraway, says the skill and capacity of ITS Logistics are second to none. But it’s the way the ITS team approaches its partnership with Caraway that brings the real edge.
Everybody has a warehouse, but this intimate connection into understanding what Caraway wants to do for our customers—that’s the key. A real partnership—that’s where the magic happens.
Results
Caraway has experienced substantial growth in a short period of time during their partnership with ITS Logistics.
In 2022, Caraway saw a 280% percent increase in orders fulfilled compared to 2021. The company has expanded its distribution network, added more products to its pipeline and built relationships with various retailers.
Caraway has leveraged the expertise of ITS Logistics to build up significant inventory for the holidays and is preparing to ship large amounts of product to its target stores in time for the season.
With a footprint approaching 10 times what it was during the same period last year, Caraway expects outbound orders in the fourth quarter to at least double the results of the same period in 2021.
Today, Caraway is enjoying robust growth and is positioned for continued success in multichannel shipping. The true partnership between Caraway and ITS Logistics has helped make that happen.