By Karen Kroll
Technology, service and communication will differentiate third-party logistics providers.
For more than two decades, Uncommon Goods has partnered with artisans and craftspeople to offer unique gifts and home decor—like vases shaped in Xs and Os, personalized kids’ books, and travel cubes crafted from recycled saris. This business model creates supply chain challenges.
Many of the company’s 7,000 stockkeeping units (SKUs) are fragile and produced in small batches. Inventory can vary greatly from one season to the next. Many artisans, like other small business owners, have less-than-standardized shipping functions.
“It is challenging to support working with these artists,” says Robert Carucci, head of operations. In addition, Uncommon Goods’ order volume can swing dramatically during the year.
To tackle these challenges, Uncommon Goods turned to ITS Logistics, a third-party logistics (3PL) provider that offers national omnichannel distribution and fulfillment services. ITS helped to revamp Uncommon Goods’ fulfillment and distribution operations.
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