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Younger Millennials Outspend Elders on Food and Beverage Purchases

By June 18, 2019April 30th, 2020No Comments

A IRI Consumer Connect survey found that trade issues and a strong labor is impacting consumer spending on food and beverages.

Food inflation softened in the first quarter of 2019 to 1.7 percent compared to 2.2 percent in 2018. Younger millennials (born 1990-1996) are outspending older generations in food dollars while older cohorts are most likely to be using a number of money-saving tactics to keep food bills manageable.