Skip to main content
Industry News

Toys Are Selling, but Mattel and Hasbro Aren’t Cashing In

Toys from Barbie dolls to board games are flying off the shelves, literally and virtually, as parents look for ways to entertain their children during the coronavirus pandemic. But retailers haven’t rushed to restock their inventory, causing financial pain at toy makers.


The discrepancy caused sharp revenue declines at Hasbro Inc. and Mattel Inc. in the second quarter compared with a year earlier, even as the companies say global retail toy sales rose in the period.