Industry News

Shopify Launches ‘Shop’

Shopify have launched a new app called ‘Shop’ – and with it potentially an entire new business – that they intend to compete directly with Amazon.

The app is a new brand, and completely new business model for Shopify. From early signs, the company appears to believe this new business could be bigger than ‘Shopify’ itself, and may be the next stage in a total rebrand of the company from ‘Shopify’ to simply ‘Shop’.

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