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Opinion: Change the Trucking Culture to Attract and Retain New Talent

By May 21, 2019April 30th, 2020No Comments

It’s well known the trucking industry faces a growing challenge to attract and retain drivers. The shortage is an issue that demands attention with traditional efforts to counter the trend such as stepped up recruitment and offers of subsidized or paid training. Yet it’s also crucial for the trucking industry to expand the initiatives to include new ways to engage new workers by improving the work environment and culture.