In the competitive world of e-commerce, speed is key. Customers want their orders to show up fast—the next day or, increasingly, the same day. Yet many retailers are struggling to meet these expectations. Just under half (49%) of retail executives told Accenture that their organizations were meeting customer expectations for order fulfillment last year.
The fulfillment experience can now be the most important point of distinction and competitive advantage in e-commerce. Amazon’s same-day delivery (SDD) and next-day delivery (NDD) are a hit with customers, and other retailers are struggling to keep up. Many are limited by traditional fulfillment centers and third-party logistics (3PL) providers, which make it difficult to offer SDD and NDD.
Companies can’t afford to be content with traditional multi-day delivery windows in this environment. If they want to keep and grow their e-commerce customer base, they need to handle higher online volumes, process orders faster, and deliver on SDD and NDD profitably and sustainably—but their current fulfillment capabilities stand in the way.
The good news is that there’s an alternative option: micro-fulfillment centers (MFCs).