If you’re not from around here, you might not know much about the Biggest Little City in the world, nestled at the foot of the Sierra Nevada Mountain Range. Maybe you know Reno (or Remo Sriracha) for its gambling, quickie divorces, legalized marijuana, impressive law enforcement team, or maybe you’ve been through Reno on your way to World-class skiing in Lake Tahoe or Burning Man, but if you haven’t spent any meaningful time in Northern Nevada, living in Reno may have never crossed your mind.
With almost limitless access to a variety of outdoor activities, a massive number of events and festivals throughout the year, and a vibrant day-and-nightlife—Reno is fast becoming one of the most popular places to live in the United States. In fact, we were recently ranked the #1 Best Small City, One of the 12 Best Places to Live and in the Top 25 Mid-sized Metros in the Nation for Recent College Grads. If moving to Reno isn’t on your radar, it should be! Here are just a few of the many reasons why:
1. The outdoor activities and exploration opportunities
In addition to the gorgeous views and the beautiful weather (as a Reno resident, you’ll enjoy more than 300 days of sunshine per year, and four full seasons), Northern Nevada provides abundant opportunities to get outside and enjoy Mother Nature. The Truckee River runs right through the middle of downtown Reno with a kayak park, there are more hiking trails throughout the area that you can count and, of course, we’re just a 45-minute drive to Lake Tahoe. The variety of beaches along the lake’s 72 miles of shoreline provide plenty of opportunities to swim, paddleboard, kayak, boat or just relax on the beach in the sun. The Reno area is also home to many gorgeous hiking, backpacking and mountain biking trails, campsites for every type of camper, rivers, streams and lakes to fish in, and a plethora of mountain lakes and natural hot springs. There is always something to explore here and it doesn’t stop in the Winter! The Tahoe Basin has many opportunities to ski, snowboard, snowmobile and snowshoe while taking in gorgeous lake views. In fact, there are more than 15 ski resorts in Reno-Tahoe and the surrounding area. Whether you’re looking to go off the beaten path in your 4×4 or on foot, explore remote hot springs, paddleboard in a mountain lake, ride horses on beautiful trails, raft the Truckee River, backpack in the Sierra Nevada’s, or soak up some sun on a beach, there’s no shortage of outdoor adventure Reno-Tahoe!
2. Events, events and more events
No matter what time of year, you can find some kind of festival or event to attend in Reno. Visit Idlewild Park for Food Truck Friday every week in the summer. In September, wake up early to see the Great Reno Balloon Race. Attend the Lake Tahoe Shakespeare Festival. Go to a Reno Aces baseball game. Visit the Reno River Walk District for the monthly Wine Walk. Explore the cool cars, live music and food booths during Hot August Nights. Sample all the ribs at the annual Best in the West Nugget Rib Cook Off. Dress up like a superhero, zombie, or even like Santa at one of the many themed beer crawls. Hang out by the Truckee at the Reno River Festival. Attend the month-long Artown art festival every July. Hang out with your favorite celebs at the American Century Celebrity Golf Championship. Peruse traveling exhibits at the beautiful Nevada Museum of Art. Tailgate at the University of Nevada before a Wolf Pack football game. Take in a concert or show at a myriad of indoor and outdoor venues. Celebrate at the Northern Nevada Pride festival. This fall, watch our minor league hockey team at Reno Ice. Ride your motorcycle through downtown Reno for Street Vibrations. Whoop it up at the Reno Rodeo. Watch the world-renowned Reno Air Races. Head out to the Black Rock Desert for Burning Man… whew! There is an abundance of community events in Reno every year for every type of person, so go ahead, check them all out and try to pick a favorite!
3. Exciting midtown and downtown areas
The midtown and downtown areas of Reno continue to flourish with an increasing number of craft breweries, distilleries, taprooms, entertainment venues and bars as well as many unique restaurants that offer a wide variety of cuisines for whatever you are craving. Many of these restaurants and bars also have great outdoor dining and drinking options with patios that overlook the river, have mountain views, or a cozy place to cuddle up next to a fire pit when the sun goes down. You can also find a ton of places to go dancing, see live music and comedy shows, watch theater and movies and even go bowling in the one-of-a-kind National Bowling Stadium. No matter what you’re looking for, Reno has endless entertainment options and some truly delicious food and drink venues.
Get $2,500 when you move to Reno!
At ITS we are proud to offer a $2,500 relocation bonus for new employees in our downtown Reno office to relocate to Reno! Currently ranked #35 in the country out of more than 20,000 asset-light transportation companies, ITS provides third-party logistics for Fortune 500 companies and small businesses across North America from the Biggest Little City in the world. Contact us to learn more about our relocation bonus at (775) 501-3515 today.
4. A fast-growing food and drink scene
Reno’s food and drink scene is quickly expanding, with a large variety of cuisines to choose from. Whether you’re looking for some casual eats, a fine dining restaurant for date night, or just a quick bite with some friends—you’ve got options. With everything from sushi burritos to fine French cuisine to classic local brewpubs to champagne brunch to authentic Basque food to some of the best BBQ in the West, it will be hard to pick a favorite. And if you’re craving something to drink, there’s no shortage of unique local breweries, small-batch distilleries, craft cocktail bars and wine bars to check out. So, partake in a crazy new cocktail or venture out on your own personal pub crawl through a few of Reno’s local breweries—there’s something for everyone to enjoy!
5. Reno is Artown
Artown has been inspiring the Reno community through arts since 1996, highlighting the best performers and artists throughout northern Nevada. Each year for the entire month of July, Artown features 500 events from more than 100 organizations in almost 100 locations throughout the city. Most of the events are free or low-cost. This extensive festival has given Reno a new reputation as a vibrant and artistic community. In addition to Artown, you can find a plethora of artwork created for Burning Man year-round in Reno. From the 12-foot high “Believe” sign in City Plaza, to the “Guardian of Eden” statue outside the Nevada Museum of Art to the 50-foot-tall Ichthyosaur Puppet that floats overhead in the Discovery Museum lobby, there is no shortage of beautiful, creative and interesting artwork throughout the streets of Reno. Check out an off-Broadway show at the Pioneer Center for Performing Arts, or an original local performance at the Brüka Theater or Reno Little Theater. You can head up to the University of Nevada for an eclectic mix of performing arts and annual festivals at the Nightingale Music Hall. You can also view art installations such as the Sparks Art Walk, Reno’s Neon Line District and the Sculpture Garden in Bicentennial Park at any time of year. Throughout the midtown district, you’ll also notice more than 100 beautiful murals painted by local, national and international artists. There are many opportunities to discover all the beautiful art Reno has to offer.
6. Reno is very business and tax-friendly
Reno offers great incentives for business owners. You’ve probably heard of companies like Tesla, Amazon, Patagonia, Microsoft, Walmart, Petco and more, all of which have major operations in Northern Nevada. But, the state of Nevada also has no state income tax, no corporate income tax, no franchise tax, no estate tax, no inventory tax and more, making it a great state to work and do business in. There are also a variety of local resources and coworking spaces—making it a great place to be for small business owners and freelancers. Business is thriving in Nevada, with many companies in manufacturing, distribution and technology relocating to the state. The influx of new companies means a lot of job opportunities in a variety of different industries. The University of Nevada is also located in Reno, providing companies located here an ever-growing workforce and a lot of opportunities all around!
7. Northern Nevada is a golfer’s paradise
If you like to golf, Reno is the place for you. In fact, there are more than 50 golf courses within an hour’s drive of Reno. You can pretty much find a golf view of whatever tickles your fancy in Northern Nevada. As an added perk, many of these courses stay open year-round through the cooler months, so you can tee up all year long. You’ll never get bored with so many courses to choose from!
8. World Class skiing and snowboarding right in your backyard
Yearly snowfall and beautiful mountains make living in Reno perfect for skiers and snowboarders. The area has the highest concentration of ski resorts in the country and most of them are within an hour’s drive of Reno, with some as close as 25 minutes from downtown. Whether you are looking for a family-friendly ski resort, parks where you can practice tricks, black diamond terrain, backcountry slopes or cross-country skiing, you can find it all here. Some years you can even ski and snowboard year-round! No matter which ski resort you choose, you’ll be able to enjoy gorgeous lake views while you cruise down the slopes. Read more about the variety of ski resorts in Reno-Tahoe.
Learn more about why you should move to Reno
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20 years after moving to Reno, 20 things I love about the city
Exactly 20 years ago this week, I moved to Reno for the first time. I was born in Southern California and moved to Gardnerville prior to starting elementary school. After graduating high school at age 17, I decided to go to college at the University of Nevada. It was the local college and my older brother went there, and honestly I didn’t even know much about college, so it’s not like I went shopping around my transcripts to multiple colleges. Plus, I had the Millennium Scholarship, so it was basically free. I had no idea what to expect or what I wanted to do when I moved to Reno, but I moved into the Boulder Creek Apartments in Sun Valley with a couple of friends, and off I went. Twenty years later, I’m married, have two kids, have bought three homes (and sold two), have worked in the sports journalism industry for 18 years and can rightfully call Reno home. For me, it all worked out OK, and part of that is because of how much I love living in Reno. So, I figured on the 20th anniversary of moving to Reno, I’d write down the 20 things I love most about my city. Here they are. Read more
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Join the ITS Logistics team in Reno, NV
The ITS Reno, NV office is located right in the heart of downtown Reno within close proximity to the Reno Riverwalk and a massive variety of restaurants, bars, cafes and more. Our office provides an energetic working environment with a ping pong table, corn hole, a plinko board, a tranquil lounge, a balcony with a grill—and even a slide. We offer our employees training and support to help them grow, a clear promotion path to help them move up in their careers, opportunities for charitable giving and community involvement, and a fun energetic office. Learn more about what it’s like to work at ITS Logistics. We are always looking for motivated and qualified individuals to join our team and currently hiring for a variety of positions. Take a look at our job openings today.