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If you’re not from around here, you might not know much about the Biggest Little City in the world, nestled at the foot of the Sierra Nevada Mountain Range. Maybe you know Reno (or Remo Sriracha) for its gambling, quickie divorces, legalized marijuana, impressive law enforcement team, or maybe you’ve been through Reno on your way to World-class skiing in Lake Tahoe or Burning Man, but if you haven’t spent any meaningful time in Northern Nevada, living in Reno may have never crossed your mind.



With almost limitless access to a variety of outdoor activities, a massive number of events and festivals throughout the year, and a vibrant day-and-nightlife—Reno is fast becoming one of the most popular places to live in the United States. In fact, we were recently ranked the #1 Best Small City, One of the 12 Best Places to Live and in the Top 25 Mid-sized Metros in the Nation for Recent College Grads. If moving to Reno isn’t on your radar, it should be! Here are just a few of the many reasons why:

1. The outdoor activities and exploration opportunities

In addition to the gorgeous views and the beautiful weather (as a Reno resident, you’ll enjoy more than 300 days of sunshine per year, and four full seasons), Northern Nevada provides abundant opportunities to get outside and enjoy Mother Nature. The Truckee River runs right through the middle of downtown Reno with a kayak park, there are more hiking trails throughout the area that you can count and, of course, we’re just a 45-minute drive to Lake Tahoe. The variety of beaches along the lake’s 72 miles of shoreline provide plenty of opportunities to swim, paddleboard, kayak, boat or just relax on the beach in the sun. The Reno area is also home to many gorgeous hiking, backpacking and mountain biking trails, campsites for every type of camper, rivers, streams and lakes to fish in, and a plethora of mountain lakes and natural hot springs. There is always something to explore here and it doesn’t stop in the Winter! The Tahoe Basin has many opportunities to ski, snowboard, snowmobile and snowshoe while taking in gorgeous lake views. In fact, there are more than 15 ski resorts in Reno-Tahoe and the surrounding area. Whether you’re looking to go off the beaten path in your 4×4 or on foot, explore remote hot springs, paddleboard in a mountain lake, ride horses on beautiful trails, raft the Truckee River, backpack in the Sierra Nevada’s, or soak up some sun on a beach, there’s no shortage of outdoor adventure Reno-Tahoe!

Woman paddle boarding on Lake Tahoe
Men hiking in Reno, NV

2.    Events, events and more events


No matter what time of year, you can find some kind of festival or event to attend in Reno. Visit Idlewild Park for Food Truck Friday every week in the summer. In September, wake up early to see the Great Reno Balloon Race. Attend the Lake Tahoe Shakespeare Festival. Go to a Reno Aces baseball game. Visit the Reno River Walk District for the monthly Wine Walk. Explore the cool cars, live music and food booths during Hot August Nights. Sample all the ribs at the annual Best in the West Nugget Rib Cook Off. Dress up like a superhero, zombie, or even like Santa at one of the many themed beer crawls. Hang out by the Truckee at the Reno River Festival. Attend the month-long Artown art festival every July. Hang out with your favorite celebs at the American Century Celebrity Golf Championship. Peruse traveling exhibits at the beautiful Nevada Museum of Art. Tailgate at the University of Nevada before a Wolf Pack football game. Take in a concert or show at a myriad of indoor and outdoor venues. Celebrate at the Northern Nevada Pride festival. This fall, watch our minor league hockey team at Reno Ice. Ride your motorcycle through downtown Reno for Street Vibrations. Whoop it up at the Reno Rodeo. Watch the world-renowned Reno Air Races. Head out to the Black Rock Desert for Burning Man… whew! There is an abundance of community events in Reno every year for every type of person, so go ahead, check them all out and try to pick a favorite!

Man handing women ribs
Hot August Nights cars
Women holding wine glasses
Person kayaking in Truckee River
Balloons in the air over Reno
People at the Eldorado Italian Festival in Reno
Burning Man
Man riding a bull at the Reno Rodeo

3. Exciting midtown and downtown areas

Reno Midtown District

The midtown and downtown areas of Reno continue to flourish with an increasing number of craft breweries, distilleries, taprooms, entertainment venues and bars as well as many unique restaurants that offer a wide variety of cuisines for whatever you are craving. Many of these restaurants and bars also have great outdoor dining and drinking options with patios that overlook the river, have mountain views, or a cozy place to cuddle up next to a fire pit when the sun goes down. You can also find a ton of places to go dancing, see live music and comedy shows, watch theater and movies and even go bowling in the one-of-a-kind National Bowling Stadium. No matter what you’re looking for, Reno has endless entertainment options and some truly delicious food and drink venues.

Get $2,500 when you move to Reno!

At ITS we are proud to offer a $2,500 relocation bonus for new employees in our downtown Reno office to relocate to Reno! Currently ranked #35 in the country out of more than 20,000 asset-light transportation companies, ITS provides third-party logistics for Fortune 500 companies and small businesses across North America from the Biggest Little City in the world. Contact us to learn more about our relocation bonus at (775) 501-3515 today.

People floating on the Truckee River in Reno, NV

4. A fast-growing food and drink scene

Reno’s food and drink scene is quickly expanding, with a large variety of cuisines to choose from. Whether you’re looking for some casual eats, a fine dining restaurant for date night, or just a quick bite with some friends—you’ve got options. With everything from sushi burritos to fine French cuisine to classic local brewpubs to champagne brunch to authentic Basque food to some of the best BBQ in the West, it will be hard to pick a favorite. And if you’re craving something to drink, there’s no shortage of unique local breweries, small-batch distilleries, craft cocktail bars and wine bars to check out. So, partake in a crazy new cocktail or venture out on your own personal pub crawl through a few of Reno’s local breweries—there’s something for everyone to enjoy!

People laughing outside the Depot in Reno, NV
Men toasting at beer festival
Woman serving cocktails

5. Reno is Artown

Artown has been inspiring the Reno community through arts since 1996, highlighting the best performers and artists throughout northern Nevada. Each year for the entire month of July, Artown features 500 events from more than 100 organizations in almost 100 locations throughout the city. Most of the events are free or low-cost. This extensive festival has given Reno a new reputation as a vibrant and artistic community. In addition to Artown, you can find a plethora of artwork created for Burning Man year-round in Reno. From the 12-foot high “Believe” sign in City Plaza, to the “Guardian of Eden” statue outside the Nevada Museum of Art to the 50-foot-tall Ichthyosaur Puppet that floats overhead in the Discovery Museum lobby, there is no shortage of beautiful, creative and interesting artwork throughout the streets of Reno. Check out an off-Broadway show at the Pioneer Center for Performing Arts, or an original local performance at the Brüka Theater or Reno Little Theater. You can head up to the University of Nevada for an eclectic mix of performing arts and annual festivals at the Nightingale Music Hall. You can also view art installations such as the Sparks Art Walk, Reno’s Neon Line District and the Sculpture Garden in Bicentennial Park at any time of year. Throughout the midtown district, you’ll also notice more than 100 beautiful murals painted by local, national and international artists. There are many opportunities to discover all the beautiful art Reno has to offer.

Reno Artown stage with audience
Motorcycles in front of mural in Reno

6. Reno is very business and tax-friendly

Downtown Reno skyline

Reno offers great incentives for business owners. You’ve probably heard of companies like Tesla, Amazon, Patagonia, Microsoft, Walmart, Petco and more, all of which have major operations in Northern Nevada. But, the state of Nevada also has no state income tax, no corporate income tax, no franchise tax, no estate tax, no inventory tax and more, making it a great state to work and do business in. There are also a variety of local resources and coworking spaces—making it a great place to be for small business owners and freelancers. Business is thriving in Nevada, with many companies in manufacturing, distribution and technology relocating to the state. The influx of new companies means a lot of job opportunities in a variety of different industries. The University of Nevada is also located in Reno, providing companies located here an ever-growing workforce and a lot of opportunities all around!

7. Northern Nevada is a golfer’s paradise

If you like to golf, Reno is the place for you. In fact, there are more than 50 golf courses within an hour’s drive of Reno. You can pretty much find a golf view of whatever tickles your fancy in Northern Nevada. As an added perk, many of these courses stay open year-round through the cooler months, so you can tee up all year long. You’ll never get bored with so many courses to choose from!

People golfing in Reno

8. World Class skiing and snowboarding right in your backyard

Skier and snowboarder

Yearly snowfall and beautiful mountains make living in Reno perfect for skiers and snowboarders. The area has the highest concentration of ski resorts in the country and most of them are within an hour’s drive of Reno, with some as close as 25 minutes from downtown. Whether you are looking for a family-friendly ski resort, parks where you can practice tricks, black diamond terrain, backcountry slopes or cross-country skiing, you can find it all here. Some years you can even ski and snowboard year-round! No matter which ski resort you choose, you’ll be able to enjoy gorgeous lake views while you cruise down the slopes. Read more about the variety of ski resorts in Reno-Tahoe.

Learn more about why you should move to Reno

Visit Reno Tahoe

Reno Tahoe is a friendly, four season resort destination – in a spectacular natural setting – that offers world class attractions, activities and events to excite the passion of almost anyone. Read more


WorkLivePlayRenoTahoe is a community-wide initiative to recruit skilled workers with all levels of expertise to join the Northern Nevada workforce. Our vibrant region has exploded with job opportunities and offers a variety of activities, including an endless list of outdoor adventures. We invite you to make Reno your home where you can build a career, enjoy an active lifestyle, and join a growing city filled with possibilities. Read more


America’s Best Small Cities

The #1 Small City: Natural assets and growing infrastructure make ‘little city’ Reno a big-time destination for visitors and talent. Read more


U.S. News: Best Places to Live for Quality of Life in the U.S. in 2022-2023

The cities with the best quality of life have high scores on U.S. News’ Quality of Life Index. It measures how satisfied residents are with their daily lives by metro area, and takes into account factors like crime, quality and availability of health care, quality of education and average commute time. Read more


Fortune: The top 20 most dynamic cities in the U.S.

U.S. cities that are relatively low-cost and boast burgeoning tech centers are soaring toward the top of the list of the country’s most economically dynamic cities, according to a new report by Heartland Forward, an Arkansas-based think tank that researches economic prospects in more than 20 states in the Midwest and Mountain West. Read more


Meet Reno Tahoe 2018

Reno Tahoe is a collision of contrasts. With nearly 16,000 hotel rooms and the 600,000 sq ft. Reno-Sparks Convention Center set alongside majestic beaches, mountain peaks and high desert, Reno Tahoe is anything but your typical meeting destination. Watch the video


Moving to Reno-Sparks

As a newcomer to the Reno-Sparks area, the small town feel may surprise you. You may marvel at the brick architecture of some of Reno’s downtown buildings, the frontier independence, the contrast of the Truckee Rivers tranquility against the neon lights or maybe just bundling up to watch the next university football game. Reno-Sparks is a great place to live, work and raise a family. Schools, business sectors, healthcare, shopping and dining- we have it all and we think you will agree. Read more


Reno listed among top 50 places to live

Reno scored high on yet another “Best Places to Live” list — this time it’s a No. 41 ranking on the newly released “Top 100 Best Places to Live in America” by We were No. 84 on the list in 2020, so we’re on pace to rise past first place next year and into the negative numbers. Read more.


OK, Zoomer: Reno ranks 6th in Gen Z City Index for best places to live

The Reno metro area ranked as the 6th best place for Generation Z members looking to “fly the nest,” according to the Gen Z City Index by furniture and homeware site Living Cozy. Generation Z — also known as zoomers — include people born from the late 1990s to early 2010s. Read more


10 Cities and Neighborhoods Where Business Is Thriving

The United States is home to numerous big businesses that are household names, but even more small businesses — often doing quiet, steady work that doesn’t get the same kind of recognition. Though the pandemic wreaked havoc with the economy, not all businesses suffered, and others found ways to weather the economic losses of the past year-plus. Read more


20 years after moving to Reno, 20 things I love about the city

Exactly 20 years ago this week, I moved to Reno for the first time. I was born in Southern California and moved to Gardnerville prior to starting elementary school. After graduating high school at age 17, I decided to go to college at the University of Nevada. It was the local college and my older brother went there, and honestly I didn’t even know much about college, so it’s not like I went shopping around my transcripts to multiple colleges. Plus, I had the Millennium Scholarship, so it was basically free. I had no idea what to expect or what I wanted to do when I moved to Reno, but I moved into the Boulder Creek Apartments in Sun Valley with a couple of friends, and off I went. Twenty years later, I’m married, have two kids, have bought three homes (and sold two), have worked in the sports journalism industry for 18 years and can rightfully call Reno home. For me, it all worked out OK, and part of that is because of how much I love living in Reno. So, I figured on the 20th anniversary of moving to Reno, I’d write down the 20 things I love most about my city. Here they are. Read more


5 reasons you should move to Reno that might surprise you

In recent years, midsize cities in the U.S. have seen a renaissance. People who previously favored larger metro areas are putting down roots in cities such as Reno, Nevada. So, what makes certain midsize cities appealing places to move? Compared with big cities, affordable housing, quality of life and business opportunities are only a few of the main draws. Add outdoor adventure, culture and natural beauty to the mix and you’ve just described Reno. Read more


8 Reasons Why You Should Consider Living in Reno

There are many factors contributing to Nevada’s growing popularity: low taxes, top jobs, natural beauty, and year-round recreation, just to name a few. New home buyers and new businesses alike are taking interest in this vibrant region of the American West and in Reno, Nevada in particular. Here are the top eight reasons why living in Reno is a great idea. Read more


America’s Best Small Cities

Best Cities is the home of Resonance Consultancy’s exclusive ranking of the world’s top urban destinations. Our goal is to make Best Cities the most credible source of city performance in the eyes of visitors, investors and residents alike. Read more


Reno among top 25 mid-size cities in ranking of best places to move after college

A more favorable job market propelled Reno among the top 25 mid-size metros in the nation for recent college graduates to move into despite concerns about high rents and cost of living, according to a study released on Tuesday. Read more


The 12 Best Places to Live in 2019

America’s biggest burgs have become thriving adventure hubs, home to a new breed of outdoor athletes who paddleboard before work, bike singletrack at lunch, and hit the climbing gym before dinner. Here’s where and how to join the fun. Read more

Join the ITS Logistics team in Reno, NV

The ITS Reno, NV office is located right in the heart of downtown Reno within close proximity to the Reno Riverwalk and a massive variety of restaurants, bars, cafes and more. Our office provides an energetic working environment with a ping pong table, corn hole, a plinko board, a tranquil lounge, a balcony with a grill—and even a slide. We offer our employees training and support to help them grow, a clear promotion path to help them move up in their careers, opportunities for charitable giving and community involvement, and a fun energetic office. Learn more about what it’s like to work at ITS Logistics. We are always looking for motivated and qualified individuals to join our team and currently hiring for a variety of positions. Take a look at our job openings today.

Do you have what it takes to join the ITS team?

At ITS, we can give you a successful career in a trillion-dollar global industry, but what truly makes us different is our culture and values, a unique fast paced work environment, and our ability to work hard and have fun. We’re ranked #35 in North America, but we’re only getting started and we need the best talent to keep growing. Watch our video to learn more about what it’s like to work at ITS!

If the logistics sales industry sounds like a good fit for you, reach out to Kaitlin Whitehead at (775) 501-3515.

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