Skip to main content
Industry News

Consumers Reimagine Thanksgiving Traditions as COVID-19 Cases Surge, Says Deloitte

By November 24, 2020No Comments

The number of COVID-19 cases is rising across the country, increasing consumers’ anxiety about their health and safety. These concerns are already having an impact on consumers’ holiday shopping plans.


To better understand consumers’ revamped holiday shopping plans and traditions, Deloitte today released its “2020 Pre-Thanksgiving Pulse Survey” which provides insights into what retailers can expect from shoppers this year. Conducted online Oct. 9 – Nov. 2, the report surveyed 1,200 adults who plan to shop during the holiday season.