Skip to main content
Industry News

Consumer demand: The big supply chain question mark

  • Fifty-one percent of shippers consider the lack of clarity on consumer demand to be the biggest supply chain bottleneck they are seeing as a result of the COVID-19 pandemic, according to a CalAmp and Reuters Events survey of 587 supply chain executives, including 202 shippers, from across the globe.

  • “The pandemic has introduced unexpected volatility into customer demand, making it even more difficult to discern demand patterns,” according to a white paper released along with the survey. “Furthermore, silos between sales and operations has hindered data-sharing which would have proven useful in navigating these issues.”

  • Some larger retailers have dealt with increased demand for groceries and household items by tuning routing and capacity management systems for smaller baskets and shorter delivery windows, the report said.